Dutch by birth, ZEDZ is one of the pioneers of writing and 3D writing in Europe. His first graffiti was done in Leiden, his hometown, on his 14th birthday. Graduated from the Gerrit Rietveld Art Academy in Amsterdam in 1998, since then he has stood out for his research into form and design in urban space, developing timeless works that fuse typography and architecture. ZEDZ designs like a designer and has the craftsmanship of an artisan; his works combine graffiti culture with a higher visual language, spray technique with vector design technology, restoring spatiality to a visual code — the letter — born on a two-dimensional plane. ZEDZ’s production is eclectic and includes canvases, screen prints, prints, wooden sculptures, die-cut paper sculptures, and large temporary installations in urban spaces.

Jacopo Ceccarelli, aka 2501, began writing graffiti at the age of 14 under the monikers Never and Robot Inc. At 20, he moved to São Paulo, Brazil, where he taught painting to children living in favelas. It was there that he came into contact with South American aesthetics and refined his approach to painting.
Returning to Milan in 2004, he worked in web design and motion graphics, while also studying film editing.
Since 2007, under the name 2501, he has developed a conscious and dynamic artistic career that blends mural painting, canvas work, sculpture, and video art in a process of continuous experimentation.
His artistic identity hovers between mystical and spiritual visions—rooted in Eastern philosophies—and a more instinctive, emotional dimension. His art combines performative gesture and chance, maintaining a visual balance between formal clarity and chaos, while generating immersive experiences, pathways, and imaginary figures.
His works—often characterized by flowing lines, organic shapes, and rhythmic movements, predominantly in black and white—freely explore the tension between fullness and emptiness. Occasionally, a darker aesthetic emerges, particularly in series like La Macchina.

His site-specific and socially engaged work is in constant dialogue with urban topography and has gained recognition at numerous public art festivals, including O.BRA, Living Walls, ALTrove, Art United Us, Artmossphere Biennale, Walk & Talk, Wabash Arts Corridor, Outdoor, Mural, Traffic Design, and Painted the Desert Project.

An exceptional ambassador of contemporary islamic art, EL SEED combines the immediacy of Western graffiti with the poetry and sinuosity of Arabic calligraphy. He paints letters, color, and movement. He consciously uses his art as a tool of political expression. His poetic vision builds bridges between cultures worldwide where he has spread his message. Born in Le Chesnay, a Paris suburb, to Tunisian parents, EL SEED created his first large mural one year after the Tunisian revolution began, in the city of Kairouan. His work is present worldwide and particularly appreciated in the United Arab Emirates: in Abu Dhabi, he painted the Municipality Building and created a large sculpture in Dubai’s Nad Al Sheba district. In 2013, he collaborated with Louis Vuitton on fashion and accessory creations.
His important large-scale site-specific works include the Institut du Monde Arabe in Paris; the favelas of Rio de Janeiro; the DMZ between North and South Korea; the slums of Cape Town; and the heart of Cairo’s garbage collectors’ neighborhood. In 2017, he won the Sharjah UNESCO Award for Arab Culture.